As part of the Sparkling Spring Festival Campaign, Pikachu’s Easter card was released on April 1st, 2017 in Japan. Customers who purchased five or more booster packs in a single transaction at participating Pokemon Centers were given an egg-shaped card containing one of four promotional cards, which included Mareanie, Turtonator, Passimian, and Pikachu. This promotion ran until April 9th, 2017, and also included Easter-themed merchandise such as plush toys, keyrings, and stickers.
The card itself features vibrant colors and playful illustrations that capture the festive spirit of Easter and features Pikachu dressed in a colorful Easter outfit, complete with bunny ears and a basket of eggs. Also, this is one of the few cards the features a female Pikachu, signified by its heart shaped tail.
Despite being a free promotional release, the Pikachu 055/SM-P card from the Easter promotion has become quite valuable among collectors. A PSA 10 graded Easter’s Pikachu consistently sells for $400-$500 on eBay and has proven to be a stable long-term hold for collectors.